Kiehl’s Since 1851, the 161-year-old venerable New York-based purveyor of fine quality skin and hair care preparations, engaged Bisbee and Co. to develop and execute a PR program to support the opening of its first Orlando location and third in Florida. With a twin objective of building awareness for the brand and driving immediate traffic… Continue Reading
Orlando Home Show / Central Florida Home & Garden Show
One of the world’s leading exposition companies hired Bisbee and Company to design and implement a PR campaign that would create a strong brand identity for, and drive traffic to, the inaugural Orlando Home Show in September 2003. Bisbee also designed and executed a PR program to establish a new identity for the spring 2014… Continue Reading
KINGS Bowl Orlando
KINGS Bowl, the Boston-based, dining, bowling and entertainment venue that pioneered the upscale bowling revolution in 2003, opened its first Florida location in April 2013 in the I-Drive 360 project on International Drive in Orlando. KINGS hired Bisbee and Company to develop and execute a grand opening public relations and constituent relations campaign to introduce… Continue Reading
The Mall at Millenia
Bisbee and Co. partnered with The Forbes Company and RM Resources to develop and execute a public relations program to build awareness among local and travel markets and generate immediate visitation to The Mall at Millenia, a world-class super regional shopping center in Orlando anchored by Neiman Marcus, Bloomingdale’s and Burdines-Macy’s. Results: The program was… Continue Reading