Bisbee and Co. partnered with The Forbes Company and RM Resources to develop and execute a public relations program to build awareness among local and travel markets and generate immediate visitation to The Mall at Millenia, a world-class super regional shopping center in Orlando anchored by Neiman Marcus, Bloomingdale’s and Burdines-Macy’s.
Results:
The program was instrumental in generating 500 news placements locally, nationally and internationally, helped drive 267,000 visitors during grand opening weekend (a record-breaking opening for a Florida retail center), and earned the team a Florida Public Relations Association/Orlando Chapter Golden Image Award. Bisbee and Company collaborated with mall leadership for five subsequent years to help establish the center as a community-leading organization, a position that flourishes to the present day.
In Action:
