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The Mall at Millenia

Bisbee and Co. partnered with The Forbes Company and RM Resources to develop and execute a public relations program to build awareness among local and travel markets and generate immediate visitation to The Mall at Millenia, a world-class super regional shopping center in Orlando anchored by Neiman Marcus, Bloomingdale’s and Burdines-Macy’s.

Results:

The program was instrumental in generating 500 news placements locally, nationally and internationally, helped drive 267,000 visitors during grand opening weekend (a record-breaking opening for a Florida retail center), and earned the team a Florida Public Relations Association/Orlando Chapter Golden Image Award. Bisbee and Company collaborated with mall leadership for five subsequent years to help establish the center as a community-leading organization, a position that flourishes to the present day.

In Action:

Bisbee and Company played an integral role in positioning The Mall at Millenia as one of the top shopping centers in the country. Jennifer worked closely with the mall team since the pre-opening stage. She guided the development of relationships with media and community partners to establish The Mall at Millenia as a good neighbor. Jennifer delivers one hundred percent, always staying ahead of the curve and thinking out of the box.

- Brenda Lounsberry, SCMD, Marketing Director, The Mall at Millenia

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Select photos courtesy of Elaine Heumann Gurian, Tom Hurst Photography, and David Lawrence Photography

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