Mary Anne Ward established this consulting firm to help corporations implement work-site public schools. Ward hired Bisbee and Co. to develop a PR program to build awareness for her firm among corporate, legislative and education audiences; introduce the novel concept of work-site partnership schools; and to be positioned as a leading authority on the topic.
Results: The program included a speaker’s bureau and an aggressive trade and national media relations campaign, yielding interviews on the Today Show and CNBC, and in USA Today and The Christian Science Monitor, among dozens of others. Ward built awareness solely on earned media; no money was spent on paid advertising. As a result of her success and national exposure, Ward’s firm was spotted and purchased just three years after conception by a publicly traded company with annual revenues of $75 million.