Feld Entertainment hired Bisbee and Company in 2008 to develop and execute a proactive PR campaign to reintroduce the brand to the Central Florida market and drive attendance to its shows. Ringling Bros. and Barnum & Bailey is a treasured family tradition; however, with no locally-based PR professional, the brand was receiving only modest “over the transom” news coverage and consumer awareness levels had fallen.
Results:
Bisbee and Co.’s media relations and community relations program, which integrated with Feld’s paid ad/promotional schedule, resulted in more than 70 placements in print, broadcast and online media – compared to approx. 15 hits in the previous year – and established relationships with 150 news media outlets and more than 10 new community partners, including Second Harvest Food Bank, Orange County Public Schools and Florida Hospital. Bisbee and Company continues its work as Feld’s Orlando partner, providing media relations, community relations and blogger engagement services for Ringling Bros. and other brands, including Disney On Ice, Nuclear Cowboyz® and Monster Jam®.
In Action:
