KINGS Bowl, the Boston-based, dining, bowling and entertainment venue that pioneered the upscale bowling revolution in 2003, opened its first Florida location in April 2013 in the I-Drive 360 project on International Drive in Orlando. KINGS hired Bisbee and Company to develop and execute a grand opening public relations and constituent relations campaign to introduce its first-class, memorable dining, bowling and entertainment experience to the Central Florida market; build brand recognition and drive traffic among target audiences; and establish valuable, long-lasting relationships with local opinion leaders and influencers.
The PR campaign focused on traditional media and blogger relations to generate multi-dimensional editorial coverage with diverse story angles, expert positioning and multi-media assets. Preview events for media and bloggers, including pre-construction tours and tastings, were instrumental to the program. The Bisbee team also provided valuable linkages to community contacts that could drive immediate traffic upon opening.
Results:
The KINGS/Bisbee and Co. partnership generated more than 125 positive print, online and broadcast placements and millions of impressions in just 90 days, plus significant social media buzz driving additional constituent engagement. Bisbee and Co. helped to establish valuable relationships for KINGS among Central Florida news media, bloggers and community influencers.
In Action:
