Bisbee and Company developed and activated a grand opening media relations campaign for– the first North American location for the celebrated London-based motor-centric brand – generated nearly 150 individual placements and 30 million impressions in TV/cable, broadcast, print and online at the local, regional, national and car/motorcycle consumer and vertical trade level. In collaboration with the Ace’s marketing team, Bisbee and Company’s strategic effort generated news coverage from January through May, with key milestones including the job fair, a Billy Joel appearance, leather line release, hard hat tours, one-on-one exclusives with Orlando Sentinel and OBJ, and ultimately, the City of Orlando Mayor’s hot rod arrival and “green flag wave” at the VIP event. A Businesswire distribution of the “now open” news release generated an additional 82 million online and mobile impressions. Campaign talking points included announcing Oklahoma Joe’s BBQ in both Ace and Daytona locations. Bisbee remains on the Ace team for ongoing consulting support.