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Positioning a Digital Marketing Innovator:
.Com Marketing
B2B Products and Services | Entrepreneurs | Social Media Engagement
Hillary Bressler established .Com Marketing in April 1997 after identifying the need for websites to be marketed. She quickly drew attention in the Central Florida business community, not only as an online marketing innovator and visionary, but for her relative youth as a company CEO in a hot new field. In 2000, .Com Marketing hired Bisbee and Company to raise its corporate profile and to establish Bressler as a national expert in interactive marketing.
Results: Bisbee and Company designed and launched a PR program including a speaker’s bureau, aggressive publicity, bylined article submission and award applications, securing placements in such outlets as CNN/fn, Fox News and Entrepreneur Magazine, among many others. In addition, Bisbee and Company booked speaking engagements for Bressler at significant regional trade events and business incubators. These activities contributed to .Com Marketing’s success and helped the company weather the dotcom downturn. Bisbee and Bressler continue to join forces on marketing innovations that drive results for their respective clients.
“Bisbee and Company has proven to be an essential partner in developing and maintaining a positive corporate image and in helping .Com Marketing have an important and impactful presence in a large, competitive and volatile industry. Jennifer Bisbee and her team are hard-working and professional and take the time to know and stay tuned with our business.”
— Hillary Bressler, Founder and CEO, .Com Marketing
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National Media Placements: From Cocktail Napkin to Corporate Buy-Out
Schools At Work
B2B Products and Services | Entrepreneurs
Mary Anne Ward established this consulting firm to help corporations implement work-site public schools. Ward hired Bisbee and Co. to develop a PR program to build awareness for her firm among corporate, legislative and education audiences; introduce the novel concept of work-site partnership schools; and to be positioned as a leading authority on the topic.
Results: The program included a speaker’s bureau and an aggressive trade and national media relations campaign, yielding interviews on the Today Show and CNBC, and in USA Today and The Christian Science Monitor, among dozens of others. Ward built awareness solely on earned media; no money was spent on paid advertising. As a result of her success and national exposure, Ward’s firm was spotted and purchased just three years after conception by a publicly traded company with annual revenues of $75 million.
“Bisbee and Company was the best investment I made in an effort to gain national exposure and recognition for Schools At Work. The purchase of Schools At Work by a publicly traded company was a direct result of Jennifer Bisbee and her company’s outstanding job of positioning me as a national expert. I cannot recommend Bisbee and Company highly enough.”
— Mary Anne Ward, Founder, Schools At Work
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WE STAND READY TO ASSIST YOU
We stand ready to meet your marketing communications needs.
Contact us or call Jennifer Bisbee, APR at 407-857-6443 for assistance.
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ABOUT US
Our Team
Our Difference
Agency Profile
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PHOTO CREDITS
Select photos courtesy of
Elaine Heumann Gurian
Tom Hurst Photography
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BLOG
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Coworking member of:
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CONTACT US
Jennifer Bisbee, APR
Bisbee and Company, Inc.
Orlando, FL
407.857.6443
Jennifer@BisbeeAndCo.com
FOLLOW US
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