Today is our agency’s 21st birthday! We want to thank all of our clients, partners, professional colleagues, collaborators, friends and families for their support. The “little home-based consultancy that could” that started on Jennifer’s dining room table more than two decades ago has evolved into one of the nation’s most enduring virtual agencies. Time flies when you’re having fun… Continue Reading
PRSA International Conference Recap: Five Tips From Experts on Trust, Risk-Taking, Integration, Live Streaming and More
Talk about being a kid in a candy store. This author simply needed an airplane ticket, an Uber ride, a hotel room and registration to the 2015 PRSA International Conference in Atlanta (thank you again, Orlando Chapter) to jettison into Willy Wonka’s factory for communications professionals – minus the Oompa Loompas. From smart storytelling to… Continue Reading
5 Tips for Offline Networking
That’s right, I said offline. In this digital age, business networking skills are fading fast, particularly among Millennials. I frequently give talks to college groups and chat with recent grads, so I speak with a degree of authority. Ask anyone under 30 to teach you the newest social media app and they will in a… Continue Reading
4 TIPS TO BEING A “DREAM” CLIENT
Much has been written on how to choose a PR firm, but little on the client’s role in forging a successful, long-term partnership. Here are tips to becoming a PR firm’s “dream” client. Set realistic goals and measurement metrics for your PR program: Whether your company’s business objectives are to grow market share, recruit employees… Continue Reading
Man in Bathrobe
I ran past a man in his bathrobe this morning. He was strolling down his driveway to pick up the newspaper. Not an uncommon sight in my neighborhood, which is filled with retirees and empty nesters. But picking up the morning paper in the driveway is about to go the way of horse drawn carriages,… Continue Reading