Feeling frazzled? You’re not alone. Each independent PR/marketing communications consultant in our consortium is highly skilled at juggling the care of clients, vendors, partners and loved ones. But taking care of ourselves? Not so much.  Our profession is fundamentally a pressure cooker of 24/7/365 news cycles, writing deadlines, social media and an “always on” culture…. Continue Reading

Think cybersecurity threats are only the responsibility of your IT department? Think again. As a PR-marketing professional and important member of your organization’s business continuity and reputation management team, understanding the current state of cybersecurity is valuable for you, both personally and professionally. Today’s technological advances allow businesses to be more efficient than ever before…. Continue Reading

In 2016, a study published in the Psychological Science journal recorded the effects of social media ‘Likes’ on the brains of teenagers ages 13-18. They were shown 148 photographs (including 40 photos that each teen had submitted) with random numbers of Likes attached to them that the researchers had previously decided on. (The participants didn’t know they… Continue Reading

I’ve spent the past three years sitting in air-conditioned classrooms in Chapel Hill, soaking up as much as I can at the University of North Carolina. As valuable as this classroom experience has been, nothing compares to putting theory into practice. As a public relations and public policy student at UNC, I have been told… Continue Reading

Whether you have been an intern, supervised one, or both, you might agree with me that no two internship experiences are the same. This is why I have decided to share my perspectives as an intern. I think of my journey as one that has been so enriching that it deserves to be told and… Continue Reading