Science has done it. Movies have showcased it. There are undoubtedly times when you wish you could do it, too: clone yourself. Cloning, in fact, is a popular business practice today but you won’t find it in a petri dish. Call it by another name: outsourcing, and it is on the rise. This practice is… Continue Reading

In our celebrity crazed culture, the notion of aligning your business with a famous face may seem either daunting or a “no brainer.” However, you may want to consider a few things before tapping someone with star quality to represent your organization.  A celebrity can be any high-profile individual in your city, not just an… Continue Reading

There’s an ironic convergence going on in our household right now:  I’m gearing up to attend my 30th college reunion in the fall, while our son just graduated from college and is starting his first job.  Our daughter, a college sophomore, is already thinking ahead to her first internship. As they both pore over job… Continue Reading

New Rules for Event Marketing   As most marketers experienced firsthand, the Great Recession walloped all types of promotional special events — from stunts to product launches to grand openings. Other similarly scarce activities included parties, employee retreats and corporate meetings.   Budget cuts and an overall slowdown in consumer marketing were all to blame for… Continue Reading