Bisbee and Company is building the Orlando Home Show’s social media program on the local level to engage with exhibitors and consumers and drive sales. While the firm had previously worked with bloggers in the past through ticket giveaways and onsite visits during the show, we sought a way to engage with them in advance to drive more online buzz.
We conducted a “Meet, Eat and Tweet” tasting and exclusive pre-show party, attended by 15 leading food and lifestyle bloggers at Marlow’s Tavern Restaurant 10 days prior to the home show. Bloggers mingled with Emily Ellyn (known for her appearances on The Food Network’s “Next Food Network Star” and “Cupcake Wars”) and met with chefs and fellow foodies, as well as sampled tastes to come on the Orlando Home Show’s cooking stage.
The meetup generated blog posts and hundreds of tweets combined in just five days reaching more than 20,000 online fans and followers. The meetup contributed to significantly increasing online engagement for the home show and contributed to an increase in online sales.